To begin the process of developing a web page, a creative brief is developed. In the creative brief list the following: System requirements, web team roles, client expectations, target audience, determining success metric, content, timelines, architecture diagrams, wireframes, prototypes, etc.

Before adding code to the web pages, present to the client the following schematics: a architecture diagram, wireframe, and prototype. These initial steps are important because code changes require more time and cost.